The Swedish, CEO.

So, I have been informed by two female members of my family that the people back stateside are very disappointed by my work ethic with regard to this blog. So, to answer two key questions in everyone's mind - no, I haven't updated the blog in a week and yes, we are still in Canada.

This week has seen a marked increase in The Swedish's entrepreneurial impulses. She may have the idea that Vancouver is absurdly expensive for some reason ($12 for a pint of maple syrup? This is Canada! Can't we just twist the faucet labeled "M" on the sink and get as much maple syrup as we want?). So, her mind has been hard at work looking for business opportunities. Her first idea was to sell her sketches, but even a cursory review of the art market in Vancouver suggests that it's highly competitive. Without even being told, she quickly discovered the key to starting a business - find a problem and solve it.

Has this ever happened to you?


You know the story. You're swinging or simply hanging on some monkey bars by a yacht club, and, to your horrible embarrassment, you keep slipping and falling. Are you lacking arm strength? No. Some sort of mental block? Perhaps, but it's probably more basic.

Shelton calls her invention "Sanditizer." (TRADEMARK PENDING) You might think that this sounds like some sand-based cleanser for sterilizing your hands, but you would be mistaken, as this stuff is disgusting and horrible, and if you put it on your hands expecting them to be somehow cleaner afterwards, your life will be filled with bitter regret. It is a mixture of dirt, sand, water, pulverized rock (also known as sand) and sugar. There is also a bit of perfume (homemade perfume, no less) in there to please your nostrils.

Sanditizer (TRADEMARK PENDING) allows you to get a better grip on playground equipment, making it a significant player in the $4 billion+ (that's a made up number) games and toys market. So, if Shelton can capture only 1% of this market, she'll have a $40 million company. And because it's just a bunch of crap in a ziplock bag, profit margin should be attractive.



You can't argue with results, though. Get your orders in early.